In the media industry there are conglomerates and independent, they both operate in different ways. A conglomerate is a larger organization that is made up of subsidiaries. The subsidiary companies (smaller companies) are owned by the larger conglomerate. An example of a conglomerate is Disney in 2019 Disney bought Mavel which already was a conglomerate (conglomerate can also be subsidiaries) this allowed Disney to promote its products through Mavel to access a larger audience. The advantage of being a conglomerate is that it allows lots of different revenue streams, you have an established name, it is Cheaper and easier to produce and distribute your product, can target a mass audience.
An Independent company is a company that works on its own without side help Their do not own subsidiaries, this is the opposite of a conglomerate. This can make is difficult for companies to distribute their work as it expensive, to make this proses more affordable they will have joint venture with conglomerates for example warp films created “this is England” as part of a joint venture with channel 4. This downside to a joint venture is that conglomerate will take some of the profits. Disadvantages of being an independent is that you need help from conglomerates
Conglomerates and independents will have different target audiences. Independents will normally target niche audience with specific interests and talk about problems in sociality (harsh/gritty). Conglomerates will target mass audiences will large budgets and focus on making block busters and action movies and do not talk about tough topics.
Brands use cross media platforms to advertise in different ways. Maval is a subsidiary of Disney who make action Si-Fi movies, comics, and tv shows that are based on comics. To advertise Mavel, use traditional methods like method boards and tv advertainments, to advertise new films like black panther, these methods are normally extremely expensive and are used to reach a mass audience. Independent companies like warp films use social media to advertise the products, for example dead man's shoes, as it is cheaper than the traditional methods and allows them to inform their niche audiences. By using cross media advertising methods, it allows them access the biggest audience and make the biggest profit.
Conglomerate and independent companies offer different pleasures for different audience types. Conglomerates will focus on action and family friendly movies as this allows them to have a larger audience, while independent companies with talk about niches topic or social issues
Independant company will use more methods of contemporary cross media advertisement this is due to traditional (billboards) methods being extremely expensive and them having a smaller budget. Instead, they will us social media, by using algorithms on social media it allows the adverts to find people with similar interests this mean they is a higher chance of people who will be interested in the product viewing the advert.
The "Harry Potter" book series had already gathered a huge fanbase before the films were even adapted into films by Warner Bros. The "Harry Potter" film series became one of the highest-grossing franchises in cinema history. Each film consistently performed well at the box office, through ticket sales, merchandise, and home media sales.
Beyond the initial cinema releases, the "Harry Potter" films continue to generate revenue through various channels such as DVD/Blu-ray sales, streaming rights, theme park attractions, and merchandise. This provides a steady income stream for Warner Bros over the years.
The success of the film adaptations expanded the "Harry Potter" brand beyond books. This allowed Warner Bros. to explore other avenues such as spin-off films ("Fantastic Beasts" series), theme park attractions (The Wizarding World of Harry Potter), and merchandise, further solidifying their position in the entertainment industry.
Audience benefits:
Books offer imagination, but films can bring the fantastical world of "Harry Potter" to life with stunning visuals, special effects, and magical creatures. Audiences can see their favorite scenes and characters in ways that they could only imagine before. Watching a film adaptation allows fans to share the experience with friends and family who may not have read the books. It becomes a communal event and a sense of belonging among fans.
Not everyone has the time or inclination to read lengthy books, but films offer a more accessible way to experience the story. Films can condense complex narratives into a couple of hours, making it easier for a broader audience to engage with the material.
The "Harry Potter" films became cultural phenomenon, shaping a generation's childhood and for audiences, films are more than just entertainment they can be memories and shared references that bond fans across generations.
Male Audience:
Many men are drawn to narratives that involve adventure, heroism, and overcoming challenges. The "Harry Potter" series offers a hero's journey, with Harry and his friends battling dark forces and facing personal trials. Example: In "Harry Potter and the Deathly Hallows: Part 2," the climactic battle of Hogwarts highlights bravery, sacrifice, and the triumph of good over evil. This resonates with male audiences who appreciate themes of courage and heroism. Male audiences often enjoy stories with well-developed characters and intricate interpersonal dynamics. The "Harry Potter" series features a diverse cast of characters, each with their own strengths, weaknesses, and personal struggles. Example: The complex relationship between Harry Potter and Severus Snape is a central focus of the series. Snape's redemption arc and his complicated feelings towards Harry add depth and nuance to the story, appealing to male viewers who appreciate complex character dynamics.
Young Audience:
Children are naturally drawn to stories that ignite their imagination. The magical setting of the "Harry Potter" universe, filled with spells, potions, and mythical creatures, captivates young audiences, and sparks their sense of wonder Example: The scene in "Harry Potter and the philosophers''s Stone" where Harry receives his acceptance letter to Hogwarts and discovers the magical world for the first time is a moment of pure wonder and excitement. Children can easily identify with Harry's sense of awe and adventure as he embarks on his journey. Children value stories that themes of friendship, loyalty, and belonging. The bond between Harry, Ron, and Hermione resonates with young viewers, as they navigate the challenge growing up and finding their place in the world Example: The heartfelt moments of friendship and solidarity among the main characters, such as when Harry and his friends coving powerful messages of loyalty and camaraderie that resonate with children. The "Harry Potter" franchise employs a mode of address that combines elements of both escapism and relatability. While the setting and battles offer an escape from reality, the themes of friendship and self-discovery make the characters and their struggles relatable to audiences of all ages and genders.
For example, films use visual effects and immersive world-building to transport viewers to the world, creating a sense of wonder and enchantment. At the same time, the characters' emotions and relationships are portrayed with depth and authenticity, allowing audiences to connect with them on a personal level regardless of age or gender.
